One of the essential things Search Engine Expert can help you to do to enhance your search engine marketing is to study your competitors. Dissecting the rival will open new way of success in the business. The strategy is similar in the SEO web design world. The following are the method to inspect the competition:
Link Structure: Firstly discover how the link of the competitor looks like, if they are static or dynamic, whether they are organized with text giving a simple concept about the content of the web page.
Meta Data: One should analyze the Meta Data of the competitor’s website. Emphasis should be given in finding out the meta keywords that are incorporated in the meta data of the pages. Are they appears in the title and description for the web page? One should also inspect if the meta keywords are shown in the title and description of the special web page.
Web Site Map: Simple inside navigation is very important for increasing SERP. The Google search spider can crawl the web site easily if text based URL are supplied to navigate to the inside pages.
Link Popularity: Link Popularity is the key for the success of the website. It is suggested to inspect the quantity of quality links that point back to your competitor’s web site. A # of proper links in the website of the rival will help in the good rank on the particular aimed keywords since google give weightage to the web sites with high link #. This will help you to plan strategies by which you gain visibility on the keywords and generate the traffic.
Site History–A web site’s history is a big factor that affect its rank it in the google search engines.
Pages indexed – It refers to the number of webpages that are listed in the search engines index. The #1 ranking web sites can be listed easily by the best search engines like Yahoo, Google or MSN.
Home Page Page Rank – It is the Google Search Engine PR. Google assign a 0-10 scale for judge the value of the web page. This is generally dependent on the quality and quantity of incoming links. It is the most popular metric for all the webmasters to check. It can be find out by the Google Toolbar program or a internet services such as PRChecker.
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