Thursday, October 23, 2008

How do I choose good keywords for my website?

Choosing good keywords for your websites is a skill that all online marketers need to master. If you build up webpages without checking that they have relevance to what people are looking for then they will not always be able to find your information. The type of website you own and what you want people to do when they visit should be taken into account as this will affect how you choose keywords.

Someone looking for more knowledge in a specific niche is different to someone looking for a defininte product. One website will have information while the other has a specific product for download. Of course the person looking for information may like what you have and buy it but they didn't know what your product was when they began their search.

This is what you use keywords for. The choice of the right keywords will enable you to target specific visitors to your website. When it comes down to it there are 2 basic methods for choosing good keywords. There are paid subscription services to do keyword research such as nichebot. This will very quickly give you search results and competition for keywords. Then you can use the free google keyword tool to find out which keywords are getting the searches. You will not find your keywords very fast this way but it does work.

Finding good keywords means that you must find phrases that have high search numbers with low website competition. If the niche has low searches in general then you will find good keywords quite easily. But for large niches such as fitness and health they can be very hard to find. I look for search volume above 600 per month and with less than 30,000 websites competing for the keyword phrase. Using these good keywords in your webpages will make them more search engine friendly and give you more traffic.

This is a bit of an oversimplification of a big topic. You can find more answers to the question how do I choose good keywords for my website by going to the mega article website.

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