Learn to Write Great Google Ads

The words that you use when writing Google ads are a whole lot more important than you think. The huge majority of people in cyberspace are trying to get their problems solved. They want to see the features of your great products, in addition to the cost. The big challenge for you as an advertiser is the limited space you have to work with. In Google ads, the headline is only 25 characters, and the body is only 35 characters. Therefore, your objective has to be a clear, simple and relevant message from your ad. 

The headline must contain the exact keywords on which you are bidding and paying for. Anything else and you are getting ripped off. Lots of marketers make the huge mistake of writing a headline that will push the product title or brand name, but you must know that most of the time people who are seeking solutions are always seeking information first and not a product review. Therefore, your Google ads must be as relevant as possible to what people really want. And if your potential customers feel that the ad is truly relevant, then they will click your ads, and your CTR will increase.

After the headline, you still have two lines remaining from which to sell your potential customer on your great product. The thing you need to ask yourself is what would you be looking for if you had this same problem? The answer is most likely that you would want to know about the features of your product and whether it can fill your needs. So the second line in your ad needs to be about the benefits your product is offering.

The last line in your ad should emphasize your unique offer. And you should have a unique offer or something that makes you stand out a little. Keep everything simple here, and do not include any call to action phrase.

In conclusion, a good ad needs to be clear, straightforward, interesting, customer-centered, and most importantly, relevant. Selling on the internet is just like selling in person. Folks will know that you are doing real business, so they will click and buy. And this is how to make money with Google ads.