Myth And Hype: Affiliate Payload and Real Results

An evaluation of the hype surrounding Affiliate Payload by a real user who tested the advocated traffic strategies over a period (a note of caution is also sounded on the product).

Affiliate Payload is a Traffic Generation information package written and released by Saj P and Alex Goad. Whether Alex Goad compiled and presented the information in the package is unclear and Myth Buster suspects that Saj P did the ground work.

The package consists of videos and a pdf document. The document is well researched and written, flows logically and contains more than sufficient examples. The videos contain some show and tell examples and additional information, but ramble somewhat and seem to be added as filler information, possibly as an afterthought.

A VIP OTA up sell is made during the sales funnel process. The VIP information consists of additional downloadable videos that add extra twists to each of the advocated traffic generation options.

AP advocates generating traffic through various traffic broking and posting options with in depth discussions of Pay per Click, Pay per View, Cost per Action (including Cost per Lead, Cost per Impression and Cost per Sale), Incentivized Traffic Options, Co-Registration, Targeted Traffic Pools, Article / Blog / Forum Marketing and general Advertising.

Myth Buster launched a total of 5 highly niche targeted Traffic Generation campaigns (utilizing 4 of the advocated options) using the methodology outlined in Affiliate Payload. The campaigns consisted of PPC; PPV and TTP traffic options and included Incentive, Advertising, Reverse Demographics, Blog, Forum and Article combinations.

The test lasted 5 days. Results were monitored and adjustments were continuously made to improve CTR and Conversion. A total of US $900 was spent on Traffic Buying with 12 hours of preparation and keyword research in 4 niche markets. Monitoring and adjustments took 2 hours per day over the 5 day period.

The Click through Rate was high for all Traffic Generation campaigns due to highly researched phrases and targeted keyword groups used. The targeted PPC and TTP campaigns out-performed the pure and combination PPV campaigns. The Incentive and Reverse Demographic campaigns performed above expectation and are currently subject to further research.

Myth Buster feels that Affiliate Payload does not completely consist of myth, and does deliver on the promised outcome. It is not a package for new marketers or persons inexperienced in Traffic Buying techniques. A cautionary note must be sounded here that the traffic generation methods advocated by Affiliate Payload can lead to above average loss of money if they are not properly managed / controlled and constantly adjusted.

None of the individual Media Buying strategies are new. The Business Edge is found in the unique application and implementation of these strategies. Implemented in a creative manner will ensure that any person using e-promotion will secure excellent traffic at decent pricing with the prospect of making money.