Thursday, October 2, 2008

Viral Marketing? Is Your Message Getting Out?

When people are first getting started in trying to understand viral internet marketing they typically have a lot of questions as to what types of strategies and what methods actually work with viral marketing strategies.

Let's take a quick little walk into the world of some of the most popular and top ways to use viral internet marketing selling to your advantage.

1. Firstly and no doubt most importantly, think beneficial...

The viral nature or aspect of the offer has to be very beneficial to the reciever. This is top priority no matter which way you want to look at things. This, as with most things, is easier said than done. Whether it's beneficial emotionally, monetarily, a gift or otherwise, this is the foundation of any viral campaign to take off.

Mind you, if this part was so easy to pull off..we'd never get any sleep because of the bombardment of viral spread. So, when you look at it...it's actually really cool it's not so easy.


2. Reverse thinking in email marketing and blogging is something you can do. Working back to front is usually recommended in your headlines or blog postings.

The thing is..If it isn't concise or easy to implement..the benefits must be mentioned at the beginning...it probably won't work out for you virally.


3. From the saying that has been around for what seems forever...

K.I.S.S
Keep It Simple Stupid

Remember, you have to get a person's interest fast. Your message shouldn't be all construed in a state of confusion or destraction to the viewer!

Sure, be smart about it...but realize some people might not get it as easily as others.

Ok, so what types of things will sell the reader to perhaps "get it" and want to pass things on?


4. Well..this probably isn't really a surprise. Obviously, "Sex Sells".

Of course it's most likely NOT sex you will be selling. But, if you'd like to get a flow going..and create some curiousity..sneaky suggestive sexual inuendos can do the trick. These types of things let people have fun with thier friends and some can't resist.

5. Be sure to try and get their funny bone! Humour works very well with viral ideas you'd like to spread. Always remember this. Think about how many commercials you've seen where you said to friends, "God, you have to see that commercial? It's hilarious!"


6. Brand Or Name Leveraging- A very good way to use viral marketing is by leveraging well known figures, brands, people etc. People that are familiar with your this popular entity seem to require less information about it. Items of vast popularity, help in finding a level ground with your viewers.

Be sure to check out all of the legal litigations of doing something like this though, before moving ahead with it.


7. Keep it real, nobody likes an ass-kisser, let your message take off naturally. Trying to hard has a nasty way of firing back at you, people dislike this sort of thing. People need to think that things are their own ideas. If you have done your part on creating good viral marketing aspects, this will take care of itself.


8. What's in the new or headlines? What's popular?

If you can utilize already popular events it can help you to get your own thing happening. People are aleady talking about it. Try and use this to your advantage!


9. Everybody loves a mystery! Creating mystery or keeping people hanging with a viral marketing concept can only help get that interest happening. Don't forget though, you will upset a few people if you don't eventually come clean with things!


10. Think about reality. People often times loath corporate image and that type of advertizing. It's better to come off with down home and more earthy viral message. Your messages will work better if people feel more comfort by being able to identify with the message easier.

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